Seoul Introduction: Your Insider's Guide
Welcome to Seoul, a vibrant city where ancient traditions meet modern trends.
Seoul is a captivating metropolis and offers a unique blend of ancient traditions and modern innovation. Discover the serene beauty of historic palaces like Gyeongbokgung, wander through the charming Hanok Village, and indulge in the vibrant street food scene. Immerse yourself in the cutting-edge fashion and K-pop culture of districts like Gangnam and Hongdae. Whether you're seeking cultural experiences, culinary delights, or thrilling nightlife, Seoul has something for everyone.
Essential Apps for a Seamless Trip
I recommend downloading the following apps for your trip to Korea to make it more seamless. These are also the ones I use the most:
KakaoTalk
The go-to messaging app in Korea. Download it to stay connected with locals and fellow travelers. It can also be used for logging into other Apps.
Subway Korea
Papago
Seoul Bike (Ttareungi)
If you are thinking about renting a bike, this is the best app to use. You can find the bikes almost everywhere throughout the city. If you purchase a pass in advance, the bikes are very easy to unlock and return. The app is compatible with most common credit cards.
Getting a SIM Card
eSIM
Use online sellers like Klook for eSIMs that are user-friendly to install without having to use a physical SIM. eSIMs are my most used option for traveling abroad.
Airport Kiosk
A convenient option to purchase a SIM card before and pick up after landing at Incheon International Airport. There are two options for this. One is the KT Roaming booth located in the quarantine inspection area of Terminal 1 (before arrival gates) and is open 24/7. Another option is SKT Roaming which has a booth in Terminal 1 (Arrival Gate 13 1st floor (24/7) and 2 (6 AM - 10PM)) and Terminal 2 (Arrival Gate 6-7 (24/7))
Convenience Stores
Major convenience stores like 7-Eleven and GS25 sell SIM cards. Just say "Shimcadeu juseyo" (SIM카드 주세요 = Please give me a SIM Card) and the Convenience Store clerk will show you the options.
Transportation Hacks
Seoul has an extensive network of public transportation and taxis. The Seoul subway system is one of the most efficient ways to travel around the city. Trains run non-stop from approximately 5:30 AM until midnight. All subway lines are color-coded and stations display signs in Korean, English, and Chinese. Transfers between subway lines are free, and Transportation Card users can transfer for free between bus and subway lines. A regular subway and bus ride for an adult costs ₩1,500 with a transportation card. I recommend using a transportation card rather than a single-use ticket because those are inconvenient and more expensive. If you enjoy your personal space, try to avoid rush hours in public transportation from 7-9 AM and 4:30 - 7 PM.
Transportation Card
Tmoney Card
This is the most commonly used Transportation Card by locals or tourists besides a transportation-featured local credit card. It's a rechargeable card that can be used on various transportation modes like subways, buses, taxis, and even convenience stores. It can easily be bought and topped up at convenience stores, subway stations, and transportation centers. After your trip you can refund the leftover balance at any major convenience store branch, Subway reload devices, and Tmoney Town, 1st floor, Tmoney HQ. When your remaining balance is about ₩20,000 go straight to the Tmoney HQ.
Climate Card
The Climate Card is a comprehensive transportation card providing unlimited use of public transportation and Ttareungi(Seoul Bike) for 30 days after charging a one-time fare. This is best for tourists staying in Seoul for one to seven days. It can not be used outside of Seoul though. A One-Day-Pass costs ₩5,000 and Seven-Day-Pass is ₩20,000, which is worth it if you use public transportation more than 4 times a day. You can buy the Climate Card at any Seoul Metro Information Center (Lines 1 to 8) or a convenience store near a station for ₩3,000. After purchase, you need to register your Climate Card online via Tmoney Card & Pay Website. For this, you can scan the QR Code on the back of the card. Finally, you need to charge your Climate card at a charging kiosk inside all subway stations.
WowPass
WowPass is an All-in-One Pass. It provides discounts on public transportation, attractions, and shopping. You can choose from different pass durations and benefits to suit your travel needs.
Namane Card
It is specifically designed for travelers exploring the Gyeonggi-do region, including popular destinations like Nami Island and Garden of Morning Calm. The card also offers discounts on trains, buses, and ferries within the region. A big plus is it is customizable and you can add a cute avatar or your favorite idol. The card is usable like a prepaid credit card in Korea. You can even pay at Cafes and Restaurants with it.
Getting from and to Incheon Airport
Airport Limousine Bus (my favorite option):
Airport Limousine Buses have multiple routes running between Incheon International Airport and various areas throughout Seoul. You can buy the tickets at Incheon Airport Terminal 1, First Floor, Gates 4 and 9(₩17,000). The buses depart right outside the airport gates. On the way back to the Airport from Seoul Downtown you do not have to buy a ticket in advance, you can just tap in with your Transportation Card. Make sure you have enough balance on the card.
Time: Approx. 60–80 min (varies by route, region, traffic)
Fare: ₩5,500–18,000 (varies by bus)
Pros: Direct service to major hotels and city centers, comfortable seating, luggage storage.
Cons: Can be more expensive than other options, especially for longer distances.
Trains
Time: Express Train 43-51 min/ All-Stop-Train 59-66 min
Fare: Express Train ₩11,000 (adult; one-way)/ All-Stop Train ₩4,150 - 4,750
Pros: Fast and efficient, connects directly to Seoul Station and Gimpo Airport.
Cons: Requires transfers for some destinations, less convenient for those staying in remote areas.
Taxi
Time: Approx. 60–100 min (varies by route, region, traffic)
Fare: Approx. ₩50,000 ₩70,000 for standard taxis
Pros: Door-to-door service, convenient for late-night arrivals or specific destinations.
Cons: Can be more expensive, especially during peak hours or for long distances.
Rental Cars
If you prefer to be completely independent or also want to visit places outside of Seoul you can rent a car at Incheon Airport. This always requires you to have a valid international driver's permit. Driving in Seoul is not for beginner drivers. I had my driver's license for over 10 years while driving regularly and I still get stressed in the Seoul traffic. Coming from a country that to this day widely uses manual cars, it makes it a bit easier to drive through Seoul with automatic cars that are more commonly used in Korea.
Pros: Flexibility and convenience for independent travelers.
Cons: Requires a valid international driving permit, traffic congestion in Seoul can be challenging.
How to use City Buses
Payment Methods
You can use either prepaid transportation cards, a local deferred transportation card or cash (be aware that Seoul is promoting more and more cashless buses, as indicated by a sign outside of the bus door).
Free Ride Passengers
This includes up to three infants and toddlers (under age 6) accompanied by their adult guardian.
Transfer Tips (available for bus to subway, subway to bus, bus to bus, subway to subway)
- Tap your card on the card reader when getting off
- Transfer within 30 mins of tapping after getting off
- You can transfer up to 4 times for free
Multi-passenger Boarding/ Transferring
- Only applied when the number of passengers boarding or transferring is the same
- Subway transfer discount is not applied to multi-passenger boarding
- When boarding, tell the driver the number of passengers in advance
- When transferring, tell the initial number of passengers to get the transfer discount
Cultural Ettique: A Quick Guide
Bowing: A common gesture of respect, especially in formal settings.
Shoes Off: Remove your shoes before entering homes, temples, and traditional restaurants.
Chopstick Etiquette: Avoid sticking chopsticks upright in rice, as it’s considered disrespectful.
Modesty: Dress modestly when visiting temples.
Queueing: Koreans value order and queuing, it could be perceived as rude if you skip a line.
Language Phrases
A lot of people in Seoul do speak a bit of English but especially elderly don't. Of course there is no need to learn these phrases but it makes your travel more fun and will enhance your travel experience. The following phrases are the ones that I survived with in my first year in Korea. Even if you only know one phrase Koreans will compliment you on your good Korean :):
"Gam-sa-ham-ni-da" - Thank you! (감사합니다!)
"An-nyeong-ha-se-yo" - Hello/ Bye (안녕하세요?)
"I-geo ju-se-yo" (Point on the item you would like) - Give me this please. (이거 주세요.)
"Eol-ma-ye-yo" - How much is this? (얼마예요?)
"(place you are looking for) eu-di-e-yo?" - Where is ... (... 어디에요?)
Helpful Services
Emergency Calls
Police Department: +82-112
Fire Department: +82-119
Medical Emergencies: +82-119
1330 Korea Travel Hotline
+82-2-1330 (Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, Indonesian)
Medical Facilities for International Travelers
Visit the following Website for more
Must-See Attractions
Step back in time and immerse yourself in the grandeur of Gyeongbokgung Palace, the main royal residence of the Joseon Dynasty. Don't miss the captivating Changing of the Guards ceremony at 10 AM and 2 PM daily (except Tuesdays). For a truly unforgettable experience, rent a vibrant Hanbok (traditional Korean gown) and enjoy free entry to the palace. Plus, admission is free on the last Wednesday of each month in celebration of Culture Day and on select public holidays.
Opening times:
November-February 09:00-17:00 (Last admission 16:00)
March-May & September-October 09:00-18:00 (Last admission 17:00)
June-August 09:00-18:30 (Last admission 17:30)
Fee
Adult ₩3,000
Closest Subway Station:
Anguk Station Exit 4
Uncover the secrets of Korea's past at National Museum of Korea. Easily accessible from Ichon Station (Exit 2), this museum offers free entry (special exhibitions excluded). For the most rewarding experience, climb the stairs beyond the entrance and be rewarded with a stunning view of Namsan Tower. You won't want to miss it!
Opening times:
Mon/Tue/Thu/Fri/Sun10:00 ~ 18:00Wed/Sat 10:00 ~ 21:00
Entry closes 30 mins before closing
Fee
free except special exhibitions
Closest Subway Station:
Ichon Station Exit 2
For the Adventurous: Lace up your boots and embark on a rewarding hike to N Seoul Tower. Starting near Myeongdong Station, you'll wind your way uphill, passing charming cafes and offering stunning city views with each step. The moderate hike takes about an hour and is a fantastic way to experience the local atmosphere.
For a Relaxed Ascent: Opt for a scenic cable car ride (₩15,000 roundtrip) or hop on a convenient shuttle bus (No. 01A or No. 01B from Chungmuro Station Exit 4).
Budget Traveler Tip: Even if you skip the observatory fee (₩21,000), the panoramic views from the mountaintop are breathtaking, especially as the city lights begin to twinkle below.
Pro Tip: Arrive shortly before sunset to witness a magical display as the city gradually illuminates.
Opening times:
10:00 ~ 23:00
Entry closes 30 mins before closing
Fee
Adult ₩21,000 for the Observatory
Closest Subway Station:
Myeongdong Station Exit 3
Experience a piece of Korean history come alive! Witness the grandeur of the Changing of the Guard ceremony, held daily at 10:00 AM and 2:00 PM when the palace gates open. Stand in awe before the magnificent Gwanghwamun Gate, a powerful symbol of Korea's past. And don't forget to go look at the brilliant King Sejong, whose creation of the Korean alphabet, Hangeul, is commemorated by the statue at the center of the square.
Opening times:
Open 24/7
Fee
Free
Closest Subway Station:
Gwanghwamun Station (line 5, exit 7/9)
Opening times:
Weekdays & Saturdays 10:00-17:00 *This applies only to the road along Bukchon-ro 11-gil
Fee
Free
Closest Subway Station:
Anguk Station Exit 2/3
Step into the future at Dongdaemun Design Plaza (DDP), a masterpiece of futuristic architecture by Zaha Hadid. This iconic landmark hosts a calendar of exhibitions, fashion shows, and cultural events, making it a must-visit for art and design enthusiasts.
Pro Tip: Don't buy Korean Cosmetics from the shops and stick to Olive Young or the original brand shops. Even though the discounts might be enticing, it could be a fake.
Opening times:
10:00-20:00 (Outside is open 24/7) *Closed on local holidays
Fee
Free (fees depend on event and activity)
Closest Subway Station:
Dongdaemun History & Culture Park Station Exit 1
Prepare for Instagram gold at Starfield Library! This architectural marvel, nestled within the COEX Mall in the heart of Gangnam, boasts a breathtaking atrium lined with towering bookshelves. Ascend the escalators, capturing stunning photos along the way. After your photo session, indulge in some retail therapy at the expansive COEX Mall. And don't forget to snap a selfie with the iconic Gangnam Style statue just in front of the Mall!
Opening times:
10:30-22:00
Fee
Free
Closest Subway Station:
Samseong Station Exit 6 (Leads you right into the mall)
Soar above Seoul at the Lotte World Tower, Korea's highest building at a staggering 555 meters. This architectural marvel isn't just a skyscraper; it's a year-round adventure.
Pinnacle Views: Ascend to the top for panoramic 360-degree vistas of Seoul stretching out before you.
Edge-of-Your-Seat Thrills: Walk on the world's highest glass-floored observation deck – a heart-pounding experience!
Sky-High Adventures: For the truly daring, the Sky Bridge Tour is an unforgettable challenge. Walk across a bridge suspended 541 meters above the ground (₩120,000 for adults).
Winter Wonderlands: Cozy up at the vibrant Christmas market that transform the area into a festive spectacle.
Springtime Blossoms: Witness a breathtaking panorama of cherry blossoms in full bloom at the nearby Songpa Naru Park (Soekchonhosu Lake) with the Lotte World Adventure Castle in the middle.
Opening times:
Sunday-Thursday 10:30-22:00
Fridays, Saturdays & the day before a public holiday 10:30-23:00
* Last admission 1 hr before closing
Fee
Adult ₩29,000
Adult ₩25,000 on Klook:
Closest Subway Station:
Jamsil Station Exit 2
Grab a few snacks and a steaming bowl of Ramyeon from the nearest convenience store. Don't forget some refreshing drinks! Then, choose your viewing spot. Settle in on the shore and soak up the vibrant atmosphere, or for an unforgettable experience, rent a bike and cruise along the Banpo Bridge as the magical water show unfolds next to you. The city lights twinkling on the Han River, the rhythmic dance of the fountains, and the cool evening breeze create an truly magical evening.
Opening times:
April-June, September-October : 12:00, 19:30, 20:00, 20:30, 21:00 (for 20 min. each show)
July-August : 12:00, 19:30, 20:00, 20:30, 21:00, 21:30 (for 20 min. each show)
*Can be cancelled due to bad weather
Fee
Free
Closest Subway Station:
Express Terminal Station Exit 8-1 (turn right on the next crossing and then follow the street through a tunnel until you get to the Han River Shore)
Experience the heart of Korean culture on Insadong Street. Perfect for local souvenirs for your family and friends back home. This bustling thoroughfare is a feast for the senses, brimming with art galleries, traditional restaurants, and charming teahouses.
Admire the beautiful Hangeul script adorning storefronts, a unique touch that sets Insadong apart. Unlike the more intimate Ikseon-dong, Insadong offers a wider, more open atmosphere.
In the evenings and weekends, the street comes alive with the sounds of street performers, creating an unforgettable experience.
Tip: Visit the Ssamjigil-Shopping Center located along the street. It hosts cute handmade souvenirs and on top is the popular Poop Cafe.
Opening times:
Depends on the stores along the street
Fee
Free
Closest Subway Station:
Anguk Station Exit 6
Discover the iconic blue-tiled roof of Cheong Wa Dae, the official residence of South Korean presidents. This historic complex, nestled against Bugaksan Mountain, showcases traditional Korean architecture. Explore the Main Office, State Guest House, and other historical buildings. Don't miss the Cheongwadae Sarangchae, which houses a fascinating collection of presidential gifts.
Opening times:
March-November 09:00-18:00 (Last admission 17:00)
December-February 09:00-17:30 (Last admission 16:30)
Fee
Free (but you have to make a reservation online for your visit)
Closest Subway Station:
Anguk Station Exit 5 (I recommend taking the Autonomous driving bus which stops in front of the entrance to the Blue House called Cheong Wa Dae A01 and has a stop right around the corner of Exit 5 Anguk Station)
Discover Cheonggyecheon Plaza, a tranquil oasis in the heart of Seoul. Admire the beautiful waterfall, illuminated fountains, and a miniature version of the restored Cheonggyecheon Stream. I recommend visiting in the evening for a night stroll, so you can experience the illuminated stream.
Opening times:
Open 24/7
Closest Subway Station:
Gwanghwamun Station Exit 5 (This is the start of the stream, but there are multiple entry points throughout the stream. Check which one is most convenient for you.)
Must-Try Food
Prepare your taste buds for a culinary adventure! Korean cuisine is a delightful blend of bold flavors, vibrant colors, and unique textures. From spicy kimchi to savory grilled meats, there’s something to tantalize every palate. Get ready to savor the rich flavors of Korea’s diverse and delicious food scene.
Kimchi
A spicy fermented vegetable dish. You will be served Kimchi will almost every meal in Korea. Almost every vegetable can be made into Kimchi, so you will encounter many different types.
Bibimbap
A rice bowl topped with various vegetables, meat, and a fried egg. This dish originates from Jeonju. One of the best places to have Bibimbap is called Mokmyeoksanbang (목멱산방). This restaurant is located in Myeongdong and it's Michelin recognized. I recommend coming here shortly before it opens at 11 am because it is popular and the waiting can get long.
Bulgogi
Tteokbokki
Spicy rice cakes. You can find these in most street food stands or on local markets. Be aware that these can be very spicy. I don't recommend having Tteokbokki if you can't handle spice well.
Kimchi Jjigae
Kimchi stew. (My ultimate favorite :D) This is best for days when it's colder or rainy to heat you up from the inside. One of the best places is Seoulgogiship (서울고기집). Here you can have some Kimchi Jjigae with rice. I wouldn't recommend going around lunchtime because waiting can get long (11:30ish). It's located close to the Namdaemun market, so you can roam around the market after the meal or get some Korean pancake (heotteok)
Samgyeopsal
Grilled pork belly. One of the most popular restaurants for this is Geumdwaeji Sikdang (금돼지 식당) located in Dongdaemun. A lot of stars like BTS Jongkook or David Beckham went here. Don't miss the Basil wrap.
Fried Chicken
My favorite franchise for this is bbq Chicken(bbq치킨)! I recommend getting the crispy fried one and the yangnyeom chicken (fried chicken covered in red spicy and sweet sauce) It is common to have beer with chicken in Korea called Chimaek (Chicken + Maekju (Beer)) So order some Terra or Cass with your chicken :D
Below you can find the logo of bbq Chicken. They have tons of stores throughout Korea and should be easy to find.
Must-Try Experiences
A Hanbok Experience
Embark on a journey through time by donning a traditional Korean Hanbok. Strike a pose in front of iconic backdrops and capture unforgettable memories.
A Korean Spa Ritual
A K-Pop Adventure
Dive into the world of K-Pop by visiting SMTOWN and YG PLACE, where you can explore interactive exhibits, purchase merchandise, and even catch a glimpse of your favorite idols (if you're lucky!).
A Seoul FC Match
Experience the electrifying atmosphere of a Seoul FC soccer match. Cheer on the home team and feel the energy of the crowd.
A Korean Skincare Experience
Pamper yourself with a luxurious Korean skincare treatment. From facial masks to serums, discover the secrets to achieving flawless skin.
Additional Insider Tips
Go Wonderfully
If you need help with anything in Korea and you can't speak Korean, Wonderful is the best English-speaking Personal Assistant Service. For a small fee, they will help you with any booking for tickets, shopping and ordering online, reservations, travel matters or other services. You can use it through Kakao Talk, Facebook Messenger, E-Mail, Whatsapp or Instagram DMs. Just shoot them a message and they will instantly.
Enjoyed this Guide?
If you found this guide helpful, please consider a small tip to support my work. Your contribution will help me continue creating high-quality travel content.
Want more travel tips and recommendations?
Thank you for your support!
*This guide includes Affiliate links that will pay me a commission if you book through them at no extra cost to you.
The home for unique & authentic travel
