LRNCE STUDIO

"LRNCE is a contemporary lifestyle brand based in Sidi Ghanem district, known for its unique and artistic approach to home decor, textiles, and fashion accessories. Founded by Belgian designer Laurence Leenaert, LRNCE blends traditional Moroccan craftsmanship with a modern, minimalist aesthetic. The brand is celebrated for its bold use of color, abstract patterns, and handcrafted techniques, creating pieces that feel both timeless and cutting-edge. LRNCE works closely with local artisans to produce a wide range of items, from handwoven rugs and ceramics to custom-designed textiles and clothing. Each piece reflects a deep connection to Moroccan heritage while incorporating Laurence’s distinctive artistic vision. The brand's signature style includes playful, abstract motifs and earthy tones, often inspired by the desert landscapes and natural materials of Morocco. With its focus on sustainability and craftsmanship, LRNCE has garnered international attention and is a favorite among design enthusiasts seeking unique, artisanal products. The brand’s studio in Marrakech serves as both a creative space and a showroom, offering visitors an intimate glimpse into the design process and the vibrant world of Moroccan artistry. LRNCE is ideal for those looking to add a touch of modern Moroccan flair to their home or wardrobe, with pieces that are as artistic as they are functional."