Erewhon-style smoothies in Barcelona

I first thought about starting a travel blog (or, back then, writing a book) when I was 18. But honestly? I figured the world didn’t need another generic guide, so I never bothered. Yet, here we are—because every time someone I know is planning a trip, I get the inevitable “Where should I go?” DM. And the truth is, I love this stuff. Not just the traveling, but the digging, the finding, and fully immersing myself in a city instead of following the tourist herd. Google can tell you where the tourist hotspots and Michelin-starred restaurants are. But the best hole-in-the-wall dinner, vintage shop, gym, or local day trip? That takes work and is my I create my City Rebel Guides. Because I live on my phone (and used to work at Spotify), my guides come with a Google Maps list of my favorite spots and a Spotify playlist—because music sets the vibe, and nobody wants to be copy-pasting addresses into maps like it’s 2010. I split my time between Berlin and Barcelona but have also lived in San Francisco and London. Right now, my favorite cities are Rio, Mexico City, and New York—but that list changes depending on the tacos, beaches, and overall chaos levels. Check out my City Rebel Guides or book a consulting call—because let’s be real, no algorithm is beating my recs.