Luis Fernandez de Vega Chavarri
As founder of Hidden in Spain, I am focused on high quality service. My passion for traveling has taken me to different destinations in America, Africa, Europe and Asia where I have been able to enrich my life with other cultures and people. During these trips I found an uncovered need. Most of the companies offered fixed and preplanned experiences to see the most touristic places everywhere but I was far from discovering the REAL country.
That’s why I started this company, to offer real tailor made tours through Spain and let people discover the country as if they were traveling with a local, showing them everything, not only the most touristy places but also all those off-the-beaten paths they wouldn’t see if no one tells them about them and the way people live in this wonderful country.
I also love skiing, watching sports, talking to friends (I mean real chats, not through social media), reading books and spending time with my wife and kids.
My other passion is marketing. That’s why I have a bachelor in advertising and public relations and a Master in Marketing Management. I also got my Master in International Sales, both of them at ESIC in Spain.
And I couldn’t forget, I am a passionate of beer!!! I love it!! I have tried more than 300 different beers from more than 25 different countries so far!! And counting up…!!!
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