Maximize Your Earnings: Black Friday & Travel Tuesday Sales Guide for Thatch Creators

Discover the ultimate Black Friday and Travel Tuesday sales strategies tailored for Thatch creators! Learn how to boost your travel guide and service sales with discounts, bundles, and engaging promotional content. Start planning your most profitable shopping season today!

Liv Coning

Marketing Lead

Maximize Your Earnings: Black Friday & Travel Tuesday Sales Guide for Thatch Creators

Nov 18 2024

The holiday shopping season is approaching, and it's an excellent opportunity to increase your sales and expand your audience. This guide will help you maximize your success during Black Friday and Travel Tuesday, whether you're new to Thatch or an experienced user.

We'll cover essential topics including:

By following this guide, you'll be well-prepared to leverage Thatch for a successful Black Friday campaign that attracts travel enthusiasts and boosts your revenue.

First of All, What is Thatch?

Thatch is a platform that makes it easy to create and sell modern travel guides and services in your own online shop.

By leveraging Thatch, you can turn your travel experiences into valuable resources for your audience. Offering personalized travel guides and planning services through the platform allows you to create a passive income stream that continues to generate revenue even when you're not actively traveling.

Here’s exactly how to maximize your earnings as a Thatch travel creator for Black Friday and Travel Tuesday:

Step #1: Figure Out the Basics

Decide which guides you are going to put on sale.

When deciding which guides to put on sale, consider your most popular or in-demand travel guides. Look at your analytics to see which guides have received the most views or purchases in the past.

Additionally, think about seasonal relevance - guides for winter destinations or holiday travel spots might be particularly appealing during the Black Friday sale period.

Give your sale a timeline— when will it start and end?

We recommend running your sale from 11/29 (Black Friday) through 12/03 (Travel Tuesday). This five-day window captures the peak shopping period and gives your customers ample time to take advantage of your offers.

Choose WHERE will you promote your sale.

Choose where you will promote your sale, such as Email, Instagram, TikTok, Twitter, and Facebook. Keep in mind that you can repurpose content across multiple platforms to maximize your reach and engagement during the Black Friday sales period.

Step #2: Choose a Sales Strategy

1. Simply discount your paywalled guides.

Your discount is up to you— offer 10%, 20%, or even 50% of the original price.

Head to your Discount Manager and change the price of your guides for the time period you selected.

Make sure to update the paywalled Guide’s description and your Thatch Shop bio to include the discount and the date the sale ends. This will help with the promo!

2. Create a limited promo code.

Head to your Discount Manager and create an exclusive discount code that’s only available to the first X amount of people. You can change this number under Usage Limits.

Create a sense of urgency by promoting this limited offer online. “The first 10 people to use code BF2024 will receive 50% off one guide!”

3. Create discounted bundles.

Travel Guide Bundles

Combine guides of the same category or location into a bundle and offer a discount. Ex: Purchase all 3 Florence, Italy guides in a bundle for $50 (normally $20 each).

You can duplicate your paywalled guides and add the unpublished free versions into a paid bundle for a discount! Click here for a bundle example.

Travel Service Bundles

Run a sale where if someone purchases one travel service, they receive a 50% discount on a travel guide using an exclusive coupon code. You will receive an email containing your customer's contact information once they book a service, allowing you to send them an email with the exclusive coupon code.

4. Promote your travel SERVICES as a great gift for travel enthusiasts.

Even though you can’t yet discount travel services, we still recommend promoting them as a great gift idea for those who value travel and experiences over gifts.

Here is some marketing language you can use:

Great Gift Idea for Black Friday: Travel Planning Services!

Looking for the perfect gift for the travel enthusiasts in your life? Give yourself or your loved ones the gift of personalized travel experiences with my exclusive travel planning services!

Here's why my travel planning services make an amazing gift:

Step #3: Create Content

Click here for a free Black Friday/Travel Tuesday Content Calendar that includes specific dates and detailed instructions on each step of the campaign.

A few notes:

Each card represents a different piece of content that we recommend posting.
Some cards have Inspo Videos - use them as the model for your own video.
Some cards have copy that you can edit and repurpose into your own post.
The cards will explain what the piece of content should include.
The title of the card will let you know WHERE to post the content.

A Final Note

Black Friday and Travel Tuesday are coming up, and it's the perfect time to boost your sales and grow your audience on Thatch. Follow the tips in this guide, and you'll be all set to create an awesome sales campaign that'll have potential customers flocking to your travel expertise.

Here's a quick rundown of what to keep in mind:

Get your sale timeline sorted
Pick your best guides and services to showcase
Whip up some juicy discounts or bundle deals
Craft some eye-catching content for all your platforms
Don't forget to pitch your travel services as the perfect gift!

Put some effort into planning and executing your Black Friday/Travel Tuesday sale, and you'll not only see a spike in sales but also build some great relationships with travelers who dig your unique take on things. Oh, and don't forget to check out how it all went after the sale in your Shop Analytics - it'll help you nail it even better next time!

Have questions or need help? Email olivia@thatch.co and I’ll reply to you asap!

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