2024 Travel Creator Trends | Bi-Weekly Report No. 22

Discover the latest trends, tools, and updates to elevate your travel content strategy in our bi-weekly report. Learn how to leverage Meta’s Trial Reels, Canva’s AI features, and ChatGPT for streamlined planning. Tap into trending video ideas like 2024 recaps, hidden gems, and destination highlights. Explore trending Thatch guides, discover in-demand destinations like Fiji and Lithuania, and take advantage of new features like adding promotional videos to your guides. With insights and actionable tips, this report is your guide to staying ahead in the travel content game.

Liv Coning

Marketing Lead

2024 Travel Creator Trends | Bi-Weekly Report No. 22

Dec 13 2024

Welcome to our bi-weekly trend report!

We’re back with the latest insights on social media strategies, up-to-date with travel news, and the hottest trends making waves right now.

What’s on:

💡 Social Media Tips

🔗 Trending Video Hooks

📈 Trending Thatch Content

📍 Trending Destinations

📅 Thatch Updates

Social Media Tips

Test Content With Non-Followers Using Trial Reels:

Meta's Trial Reels lets creators test content with non-followers before publishing. The tool shows reels to a small test group and provides engagement metrics, helping creators decide whether to publish more widely. This feature helps travel content creators optimize their reach through real audience feedback, and will be available to more creators soon.

These 10 New Canva Features Will Change The Game:

Canva has released several exciting new features that can enhance your content creation:

Magic Media: Generate and edit images with AI
Magic Switch: Transform content between different formats instantly
Magic Write: AI writing assistant for faster content creation
and MORE

These features make it easier than ever to create professional-looking travel content for your social media and marketing materials.

Create a Content Plan with ChatGPT

ChatGPT can be a powerful tool for planning your social media content calendar. This viral post suggests using ChatGPT to create a structured content plan by:

Creating a monthly content calendar with daily post ideas
Generating engaging captions and hashtag suggestions
Brainstorming content themes and series ideas
Planning content pillars that align with your travel niche

The key is to be specific with your prompts and refine the suggestions to match your unique voice and brand.

Social Media Trends

2024 Travel Recap

The "2024 Travel Recap" trend involves creators sharing their most memorable travel experiences from the past year in a creative video montage. This trend typically uses upbeat music while showcasing stunning destinations, unique experiences, and personal travel highlights.

How Thatch creators can leverage this trend:

Create a montage featuring destinations you've written guides about, linking to your Thatch guides in your bio
Highlight specific experiences that align with your travel services (like food tours, photography spots, or hidden gems)
End with a call-to-action directing viewers to your Thatch profile for detailed guides and personalized travel advice

Pro tip: Use text overlays to tease the value of your guides, such as "Want the exact locations? Check out my detailed guides on Thatch!"

You Almost Missed Out On

The "You Almost Missed Out On" trend highlights underrated or overlooked aspects of travel destinations. Creators start their videos with "You almost missed out on..." followed by revealing unique experiences, hidden gems, or lesser-known attractions.

How travel creators can leverage this trend:

Showcase unique experiences or hidden spots from your travel guides
Highlight exclusive tips or insider knowledge that's available in your paid guides
Create intrigue by teasing special recommendations that can only be found in your detailed Thatch guides
Use the trend to promote your travel planning services by emphasizing your expertise in finding hidden gems

Pro tip: End your videos with a call-to-action directing viewers to your Thatch profile for the complete list of hidden gems and expert recommendations.

This is What Your Trip to X Could Look Like

This trend involves creating an aesthetically pleasing video montage showcasing the highlights and must-do experiences of a specific destination. Creators use a mix of their own footage and stock videos to paint a picture of what travelers can expect, set to trending music.

How travel creators can leverage this trend:

Create destination-specific reels featuring highlights from your comprehensive guides
Include text overlays with specific tips or insider knowledge that viewers can find in your full guide
End with a clear call-to-action directing viewers to your detailed Thatch guide or planning services

Pro tip: Use high-quality footage and maintain a consistent editing style to make your content more appealing and professional. Consider creating a series covering different destinations from your Thatch guides.

Trending Destinations We Need Covered

These popular destinations need travel experts to create comprehensive guides and services.

Cameroon: West African nation known for its diverse landscapes, from tropical beaches to active volcanoes, and rich cultural heritage including over 200 ethnic groups.
Lithuania: Baltic country featuring medieval architecture, pristine nature, and a fascinating blend of European cultures with its unique Baltic identity.
Fiji: South Pacific paradise comprising over 300 islands, famous for crystal-clear waters, vibrant coral reefs, and traditional Polynesian culture.
Laos: Landlocked Southeast Asian nation offering ancient temples, French colonial architecture, and stunning mountainous landscapes.
Kazakhstan: Central Asian country featuring vast steppes, modern cities, and unique attractions like Charyn Canyon and Lake Kaindy.
Paraguay: South American nation known for its subtropical forests, Jesuit ruins, and unique blend of indigenous Guarani and Spanish colonial culture.
Trinidad & Tobago: Caribbean dual-island nation famous for its carnival celebrations, diverse cuisine, and pristine beaches.
Vanuatu: South Pacific archipelago offering active volcanoes, world-class diving spots, and authentic Melanesian culture.
Slovakia: Central European country featuring medieval castles, the Carpathian Mountains, and charming historic towns.
Armenia: Ancient country in the Caucasus region, home to historic monasteries, mountain landscapes, and one of the world's oldest wine regions.

Thatch Updates

Promotional Videos for Guides

We're excited to announce a new feature that lets you add videos to your guides! This is a great opportunity to:

Rank higher in search results by making your guides more engaging
Help travelers better visualize the experiences your guide offers
Showcase what makes your guide unique

Plus, if you add a video to your guide this month, you'll have a chance to be featured on our homepage! We'll be selecting 5 outstanding guides with videos to spotlight.

Learn more about how it works.

The December Checklist

December is the best time to prepare for the highest booking season which runs from January until the end of March. To make the prep as easy as possible, we’ve created a December Prep checklist.

Thank you for reading our bi-weekly report!

We hope you found these insights and updates helpful for staying ahead of the trends and making the most out of your travel content. Be sure to check back in two weeks for more tips, updates, and success stories.