2024 Travel Creator Trends | Bi-Weekly Report No. 16

Discover the latest in social media trends, top-performing travel guides, and key updates from Thatch in our bi-weekly trend report. Stay ahead with tips, content insights, and inspiration to boost your travel content game.
Liv Coning
Marketing Lead
2024 Travel Creator Trends | Bi-Weekly Report No. 16
Aug 22 2024

Welcome to our bi-weekly trend report!

Dive into the latest insights on social media strategies, get up-to-date with travel news, and explore the hottest trends making waves right now.

What’s on:

💡 Social Media Tips
🔗 Trending Video Hooks
📈 Trending Thatch Content
📍 Trending Thatch Destinations
📅 Upcoming Events
🤑 New Sellers & Their Sales
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Social Media Tips

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Social Media Trends

  • “You & me, a weekend in X?” This is a great hook because viewers will want to share this with friends they want to travel with and you’ll be able to provide your expertise about the destination in the caption.
  • “You went to X for the X, right?” Save this for your next trip or use it with clips you have on your phone. You can switch “beaches” out for “sights” or “views” and cats out for clips of food or drink. Here is another example!
  • “X, where should I eat in X?” This is a great example of a short, value-packed reel where you can upsell your guide or service in the caption. Instead of where to eat, you could also share where to hike, get coffee, grab drinks, etc.
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Trending Content on Thatch

These were the top trending guides on Thatch over the past 30 days. We recommend looking into how each creator markets these guides, as well as the topics and descriptions of the guides.

Trending Searches on Thatch

Our most in-demand destinations on Thatch. Our recommendation is to browse guides already available for these destinations and then brainstorm where you can fill in the gaps and offer something unique.
  1. 🇫🇷 Paris
  2. 🇺🇸 New York City
  3. 🇯🇵 Japan
  4. 🇮🇸 Iceland
  5. 🇲🇽 Mexico

Thatch Updates

Read more all about our latest updates to guides: Thatch Guides Get a New Look and Feel

New Guide Layout

This new guide layout is *chef’s kiss* — we’ve revamped the guide’s design on desktop to give you and your clients as even better user experience. Let us know what you think!

New Table of Contents

It's happening! Our Table of Contents is here, and you can find it by clicking the icon in the upper left-hand corner of the guide's menu bar. Jump to different sections of the guide that are set as H1 or H2. Spend some time making sure the TOC is properly formatted for each of your guides!

New ‘Scroll into Blur’ for Paid Guides

Users can now preview the first eight blocks of your paid guides. This change allows potential buyers to get a sense of each guide's value, encouraging them to make a purchase. Take care to ensure these initial blocks showcase the professionalism and value of your guide!

New Sellers & Their First Sale

Thank you for reading our bi-weekly report!

We hope you found these insights and updates helpful for staying ahead of the trends and making the most out of your travel content. Be sure to check back in two weeks for more tips, updates, and success stories.

Resources:

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